![]() ![]() Moz is nothing if not thorough, so it should come as no surprise that their Content Strategy Template is five chapters long and chock-full of useful advice. It's ungated and. What I love: AXZM's is one of the only strategy templates that includes a section specifically meant for inevitable website redesigns. Gather, organize and edit website content with our content planner. Collaboration, sharing, and exporting is easy. Get 30 days of content planning free today! ![]() This content plan template will help you: • Define your goals to help you measure and learn from your success. • Figure out what you'll talk about to help you concentrate on a content niche your audience sorely needs. • Work with the right people in your business to create content super efficiently. • Plan your publishing frequency so you don't overwhelm yourself, and consistently work toward meeting your goals. • Plan and create your actual content with your team. • Review how you work to improve your content development process. Often, web writers tell us they don’t know how or where to start. Here are the main steps you need to take, and a template to help you. If you’re updating existing content, we think it’s worth going through these steps again. A lot of existing content is in poor shape and that may be because it wasn’t planned well. Do some research Create a list of topics and questions to guide your research. Here are some examples that might help you get started. Content sources • Are there existing publications (brochures, documents, reports or web pages) that provide information for this content? • Is there a subject matter expert within our organisation? Is there someone external? • Does another organisation publish similar content? How have they approached it? Reason for publishing the content • Why are we publishing this?
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March 2018
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